Audiences are gradually acquiring a taste for CG, slick editing and vfx. The increasing exposure to Hollywood via television and multiplexes has forced filmmakers to lift the quality of their product as the Indian filmgoer has become extremely choosy. Ten percent of Bollywood movies then had budgets for fx today the figure has risen by 60% for digital, which includes post, DI and fx. A good 70% of these use vfx work these days as compared to a fraction hardly half a decade ago, points out Maya Ent. India continues to produce the largest number of movies (around 870 last year). The coo of the network, Sameer Nair, said that the initiative was worth it, as television needed to lift the barrier in creativity.Ĭlearly, the role of vfx in Indian cinema and television is increasingly being felt today as craftspeople try every trick in the book to stand out from the rest of the pack and earn more from the box office. 4 million per episode, figures that were unheard of for a TV event before.

The series did not do well, but the fancy effects drew lots of oohs and aahs. It was packed with action sequences and reminded viewers of the visual effects that they had seen in the Hollywood mega blockbuster, The Matrix. 250 million.Īround the same time, a sci-fi series, Josh, aired on Star Plus, Indias leading television network. 40 million out of a total film cost of Rs. The film, replete with vfx and Jadoo, a product of animatronics, caught the imagination of the box office, the critics and pocketed scores of awards. The film starred teenage hearthrob Hrithik Roshan and his adventures with an extraterrestrial called Jadoo, in a tale reminiscent of the Steven Spielberg classic, E.T. 2003.Īround two years ago, Indian movie audiences were streaming into multiplexes and single screen theaters, eager to watch the Bollywood blockbuster, Koi Mil Gaya, which had become the talk of the town.

Vfx played a big role in Indias blockbuster Koi Mil Gaya.

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